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Grillin' up the best web design.

for The Tree Steakhouse

Specializing in – what else? – perfect steaks, The Tree Steakhouse is a Jacksonville, Florida restaurant that goes all the way back to 1969. This award-winning establishment underwent a renovation and menu overhaul in 2015, to great success. With a new menu and reimagined decor, The Tree needed to update its presence online, too. We helped with the rebranding of the restuarant and design of their new website, digital marketing strategy and customer communications.

The Website

For a restaurant that’s been serving customers in Jacksonville for over 45 years, we wanted to make sure we refreshed The Tree Steakhouse’s website and style, but not at the expense of the brand’s established identity. The design concept for the website and brand assets was sleek, simple, and modern in a way that didn’t detract from The Tree’s long legacy. We also updated the site’s functionality by making it responsive for mobile visitors and improving its user experience.

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The Logo

We provided The Tree Steakhouse with a new logo and some new brand elements that helped update its image while retaining the classic restaurant’s spirit. The logo our designers created was simple and contemporary: a tree surrounded by text in strong fonts that emphasized The Tree’s history and upscale steakhouse status.