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The North Florida Real Estate Leader

for Davidson Realty, Inc.

The retail industry calls them category killers. Industry giants with sophisticated marketing, refined business processes, and volume buying power that make it nearly impossible for local and regional competitors to thrive. You know them as Home Depot, Target, Best Buy, Lowes, and Walmart.

National brand consolidation is a trend that is neither new nor unique to just the retail market. Banking, broadcast media, and telecom each have their version. The real estate business has doggedly resisted this overall trend and remained local business dominated until recently, but then Zillow happened. Thanks, Internet.

The new national level competitors — Trulia,, Zillow, and Redfin (love the name but we’re not related) — have rewritten the real estate industry rules, especially online. They’ve slowly displaced local and regional companies online with great SEO, digital marketing, and best of industry websites.

With the bar raised, we set out to build the market-leading real estate sales website that could compete against the new national real estate companies. We combined industry-leading UX design to enhance and encourage the real estate shopping and buying experience. That sleek interface is matched with a sophisticated, content-first SEO strategy for market-winning local search engine placements, and all of it is wrapped in a new modern digital brand to establish Davidson as the local real estate leader.


Website Redesign

A successful real estate sales website has so many moving parts. We baked as much as possible into the new Davidson website. Built on the industry-leading and extensible Umbraco content management system, the Davidson Realty website is designed to scale with and support the growth of their company.

  • Class-leading “content first” search engine optimization - SEO

  • Multiple sales conversion and content paths to support property management, rental, commercial, and residential sales lines of business

  • An advanced near-real time data interface to the North Florida multiple listing service (MLS) for always-fresh property listings

  • Built on the open source Umbraco content management system

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Before Hover over the computer screen to see what Davidson Realty was previously.
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We have been working with Red Fin Group for 8 years. They are great at creating a strategy and simplifying the technical parts for a business person. They come up with creative ideas and follow through with what they say they will do. Their customer service is excellent.

Sherry Davidson, Owner
Davidson Cares

The Davidson Companies give back to their community by investing in the future through their Davidson Cares initiative. For the past five years Davidson cares has been supporting St. Johns County, Florida schools through fundraisers, events and community activities. Check out their community involvement by clicking below.


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