The retail industry calls them category killers. Industry giants with sophisticated marketing, refined business processes, and volume buying power that make it nearly impossible for local and regional competitors to thrive. You know them as Home Depot, Target, Best Buy, Lowes, and Walmart.
National brand consolidation is a trend that is neither new nor unique to just the retail market. Banking, broadcast media, and telecom each have their version. The real estate business has doggedly resisted this overall trend and remained local business dominated until recently, but then Zillow happened. Thanks, Internet.
The new national level competitors — Trulia, Realtor.com, Zillow, and Redfin (love the name but we’re not related) — have rewritten the real estate industry rules, especially online. They’ve slowly displaced local and regional companies online with great SEO, digital marketing, and best of industry websites.
With the bar raised, we set out to build the market-leading real estate sales website that could compete against the new national real estate companies. We combined industry-leading UX design to enhance and encourage the real estate shopping and buying experience. That sleek interface is matched with a sophisticated, content-first SEO strategy for market-winning local search engine placements, and all of it is wrapped in a new modern digital brand to establish Davidson as the local real estate leader.