A special website for a specialty insurer

for IAT Insurance Group

For around fifty years, IAT Insurance Group, a specialty property-casualty insurance and surety carrier, has been providing insurance solutions to businesses and individuals throughout the United States. With a focus on niche markets, IAT hopes to fill in the gaps that other insurance providers leave behind and provide a fuller coverage to clients, backed by decades of expertise and a people-centered methodology. Everything at IAT is informed by their mission to use their financial independence and the power that comes from being privately held to help their customers, supply peace of mind, and approach the insurance business with honesty, integrity, accountability, transparency, and collaboration.

Services

Development Platforms

Website Redesign

We redesign websites for a lot of different reasons. Sometimes they're obviously outdated, sometimes they're not structured very well for usability—for IAT Insurance Group, their old website was just too plain and not very engaging. Insurance seems like a stuffy, overly professional market, but it's still public-facing and deals with the day-to-day lives of people, which means they should have at least a little bit of personality. Because of this, we set out to add some character to IAT's online presence, using brand colors more throughout the new site, creating unique illustrated icons, and adding a touch of animation to keep things visually interesting. The result is a site that still looks proper and professional, but doesn't lack in style.

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OUR IMPACT

As AI takes over how search engines work, ensuring this new technology benefits our clients is a growing priority. We implemented new AI optimization techniques to ensure IAT remained visible in searches and that its content had the relevance and authority to make it a strong source for Google's AI overview. With our help, IAT's visibility to the AI overview rose 76%, the website rose 59% in organic, search, and AI traffic, and lead generation increased by 70%.

Mobile Optimization for a Full Experience

Nowadays we can't just design and develop a website for desktop computers—over half of all web traffic is mobile, which means we have to keep those users in mind when we build for clients. For IAT, we used responsive web design to ensure site sections were structured in a way that allowed for a seamless transition between desktop, laptop, tablet, and phone screens. No matter how site visitors are browsing the IAT Insurance Group website, they're seeing a site that's optimized to give them the best user experience.

Umbraco: A CMS with complete control

Insurance is a complicated business. Insurance companies like IAT can cover multiple situations in both personal and business sectors, dozens of markets or industries, and sub-markets under those—not to mention resources related to all of the above as well. That's a lot of information for a website to hold, which means being able to find, edit, add, or remove that information is a necessity. Thankfully, by developing the site on the Umbraco CMS, we were able to equip IAT with a modular widget system for their content, which makes it easy to build out pages, customize content, add more pages to certain sections, and delete pages without leaving a trail of 404 errors behind that could potentially hurt SEO.

Golden Sun Insights

Colonial Management Group, LP Company