Search Engine Optimization (SEO) Services
It’s not a mystical black art, it’s your content.
Search engine optimization (SEO) is quite possibly the most misunderstood service we provide. The topic is rife with so many myths and legends, sometimes it’s difficult to determine what's legitimate and what’s nonsense. The reality is actually conceptually straightforward and it starts by understanding Google’s motivation: Google wants to provide the best answers to questions. Logically, that means the website that provides the best answers will get all the traffic, right? Mostly yes, but there is a strategy to getting it perfect.
Content Strategy: Before you can answer your customers' questions online, you need to know what they're asking. We dive into your organization and we get a deeper understanding of your business, customers, and online marketplace so that we can develop a content strategy that drives your SEO.
Presentation: Great information that is poorly presented will not help your SEO. By building your website and page structure using search engines' best practices guidelines, we ensure that the search engines can interpret and index your content efficiently and accurately.
Information Architecture: Content organization and curation is as important as the content itself. Organization gives your content context and perspective. It’s vital that your website content be structured in a way that makes sense to search engines. (Check out our information architecture section.)
We used an advanced information architecture and content curation strategy to increase new customer traffic to the Advanced Disposal website by over 1 million visitors. Do you want to see how we can help get more customer traffic to your website? Get in touch with us.