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Keeping Giorgio’s Website Fresh

for Giorgio Fresh

The Giorgio Fresh company started from Pietro Giorgi’s first mushroom houses in Temple, Pennsylvania and has been selling mushrooms for three generations, earning its place as one of the largest growers of mushrooms in the world. Giorgio believes in the idea of “continuous improvement” and contributes that philosophy with its high quality product, people, and reputation in the industry. With such a drive toward constant improvement, it’s little wonder how Giorgio Fresh’s products became “America’s Favorite Mushroom” in the time since they began in 1928.

The Website Design

Our main task for Giorgio Fresh was, of course, designing and building its website. But on top of that, we wanted to ensure that its site displayed the kind of “continuous improvement” the company strives toward by giving their whole online presence a serious update in terms of look and functionality. We used existing Giorgio Fresh branding assets to design a website that looked modern and stylish while exhibiting the wide array of products and mushroom-related information gathered over Giorgio’s many years of mushroom expertise. Since the site is entirely built on the Umbraco CMS, Giorgo Fresh can continue to continuously improve via a very user-friendly, easy-to-update content management system.

The Recipe Book

With so many mushroom brands and products related to Giorgio Fresh, is it any wonder they’ve managed to acquire a recipe collection that boasts more than 70 delicious mushroom-related items? We knew going into the website design and build process that Giorgio’s recipes would be a large part of the site, so we set to making sure the section was easy to navigate as well as easy to update. Giorgio’s recipes are separated by categories of mushroom type, meal occasion, meal type, lifestyle, and season, and each one contains all the recipe-relevant information needed to make a meal (or snack, or soup, or appetizer…) out of “America’s Favorite Mushroom.”