What's the difference between a digital agency and a legacy advertising agency? Sometimes it’s a struggle to answer that question (“Well, we’re similar but we’re really Internet-focused and have more tech depth on our team…”) but the seamless systems-to-website integration we did for Tom Nehl is a perfect example of the difference and why you engage a digital agency to handle your digital projects. We do this tech stuff effortlessly and build it into a cohesive, beautiful, and functional user experience. We got that big nerd energy. #Code
How does all of this work? Truck Paper maintains Tom Nehl’s pre-owned truck inventory: mileage, features, specifications, price, location, and photographs. With the prior website (designed by a legacy ad agency 😢) Tom Nehl staff had to enter their pre-owned trucks into two systems: Truck Paper and their old website, doubling the work.
The website we designed is integrated with the Truck Paper data feed and synchronizes the Tom Nehl truck inventory between the two systems with a software integration we created. No more manual entry in two places and an accurate, timely listing of available inventory online 100% of the time.