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A New Season of Hope

for Colonial Management Group, LP Company

15 years! We love long term relationships and New Season is our longest. Over that time, New Season has grown from a regional addiction treatment provider to one of the largest and most respected providers nationally. Across the organization, New Season currently serves 70+ US metropolitan areas with over 80 clinic locations. The website has been a primary driver of that growth, and is their main source of new patient leads and new business development. What began as a single informational page has grown into an industry-dominant website with #1 search engine rankings across 30+ US states. And we love being a partner in their successful journey.

Website Redesign

Complete Industry Dominance, with Compassion.

Our goals: create a brand image that projects compassionate, judgment-free, personalized addiction care with a supportive message of hope while concurrently growing the business. This website delivers #1 organic search rankings nationally and powers the New Season inbound lead strategy while spending exactly $0.00 on digital advertising.


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Hover over the computer screen to see where New Season was previously Hover over the computer screen to see where New Season was previously
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Our Impact

Business-changing search performance with a 400%+ increase in organic search traffic. From San Antonio to St. Paul, New Season dominates across their 70+ metropolitan areas. That mix of metros includes some of the largest and most competitive in the US: Dallas, Tampa, Charlotte, Orlando, Atlanta, Portland, just to name a few.

Employee Intranet

With nearly 2,000 employees across 30 states, communication across the enterprise was both challenging and fragmented. To solve this, Red Fin Group built an employee portal that features a company calendar, an enterprise associate directory, a common repository of company documents, and an organization-driven social-style events feed. The entire portal is seamlessly integrated with Google GSuite, allowing for a single unified associate sign on and automatic role and location identification. The intranet portal is the first thing that New Season associates see in the morning when they log into their computers and is the primary focal point for news, events, and information company wide.

The Blog

The New Season blog is built on the Wordpress blogging platform and is integrated with the main Umbraco CMS-powered website via a custom software integration. The integration provides a seamless and cohesive user experience for online visitors and, to boost SEO, automatically associates and includes relevant blog content and links.

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Read the Blog