If you’re an agency and selected by a client to update their brand with a new image, voice, and personality, it doesn’t hurt when they are one of the oldest and most respected public companies in the state. (We like it a lot)
Rayonier is best known for (and some would say too well known for) trees. While trees are their thing, trees and timber products don’t tell the whole huge Rayonier story. They are an incredibly diverse company with businesses that include real estate, agriculture, land use, solar energy, hunting land leases, and even honeybees. Who doesn’t love honeybees?
We worked with Rayonier to develop the “More Than Trees” story that speaks to the interests of their stakeholders with a supporting brand voice that is all parts: steward, responsible, innovative, forward-thinking, and positive and community-oriented. We think it worked!