Social Media Marketing Services
Social media isn’t a fad – it’s the way the world communicates.
Saying that social media is big is a bit of an understatement. Regardless of whether it’s Twitter, Facebook, Instagram, Snapchat or one of the interest-specialized platforms, social media plays a role in the online lives of over a billion people around the world. That’s a lot of potential customers. We can help create a strategy to connect with them.
With almost two billion active users worldwide and boasting an average time on site of 20 minutes, Facebook is one of the most important advertising and marketing platforms in the world.
X (formerly Twitter) is a viable social media platform for marketing to certain demographics, and works especially well for real-time communication and updates with customers, shaping the perception of your brand, and thought leadership. With an average user base close to 600 million, the right strategy could make X highly beneficial to the right business.
Ideal for B2B and professional services marketing efforts, LinkedIn has almost 500 million engaged, career- and business-focused users and its numbers are still growing.
Rivaling Twitter in overall reach, Instagram is the world's largest photo sharing app. As part of the Facebook advertising ecosystem, it shares the super-sophisticated ad targeting features. Network demographics skew youthful with 55% market share of of US 18 to 29 year olds, but it is a powerhouse with 30% of all global Internet users on the platform.
Fairly new on the social media scene compared to others, TikTok is a short-form video platform with an impressive 1.5 billion active users. Since video is the primary medium on TikTok, it isn't the best fit for any and all kinds of businesses — it works the most successfully for companies with a visual focus and a younger target market.
Waze is the only community-driven, GPS-based navigation application. Like other nav apps, Waze offers turn-by-turn directions, but with a social twist: drivers share road reports with fellow travellers, including road hazards, traffic jams, and police speed traps. With over 50 million daily users, Waze offers in-map advertising that can serve geographically targeted and relevant mobile ads to people on the move.