A stellar website for a stellar firm, built from the ground up

for Stellar

They build schools, design industrial-scale refrigeration systems, automate food processing plants, and make insulated roof panels. Stellar is a complicated business offering a wide range of products and services over multiple mostly unrelated markets. Our challenge was to design a website that presented the Stellar brand in a simple, straightforward way while building online content funnels and conversion paths to support each of their divergent markets.

Services

Development Platforms

The Website

Stellar needed a website redesign in order to update the look and feel of the site while emphasizing its accomplishments and profressionalism. Prior to our first redesign, Stellar’s website did not properly showcase their impressive portfolio, speak directly to their major markets, or represent their brand as well as it could have—and our latest refresh made sure to do all that, but more modern. The customizability we implemented on Stellar’s site, plus the quantity and diversity of available marketing materials, allowed the website to appeal to a variety of potential customers while reinforcing the image of Stellar as a skilled industry leader.

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Our Impact

We netted Stellar a 121% increase in food business pageviews, a 926% increase in government construction pageviews, and an 84% overall increase in pageviews across all verticals in the past year. We also helped streamline the content of the Stellar website, making it more searchable and user-friendly while improving its search engine optimization.

Keeping communications stylish

When updating a company's online look, some little things might fall through the cracks—little things like their email templates, for example. We couldn't let this happen with Stellar, so we made sure to provide them with up-to-date templates for their internal and external emails, including e-blasts, HR announcements, the company newsletters, and thank you messages sent to new subscribers. Using the HubSpot CRM platform and the new Stellar branding guidelines, we made these templates responsive and easily editable, no matter who Stellar was sending them to.

Trade Show Booth

Designing for the real world can be a lot different from designing for the web, but that’s no excuse for deviating from a company’s branding. When we designed signage and print material for Stellar’s trade show booth, we translated Stellar’s brand standards from digital to print. The result was an eye-catching trade show booth and related marketing collateral that adhered to Stellar’s brand image.

Food For Thought Blog

Stellar’s Food for Thought blog is not only a way for the company to get out information and advice related to its industry, but also a great way to improve leads and generate web traffic. We designed and developed the Wordpress based Food for Thought blog with ease-of-use in mind and provided a sign-up opportunity for blog post alerts.

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