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On a mission to create places with purpose.

for Raydient Places + Properties
 

Raydient Rural is a subsidiary of Rayonier that focuses on the sale of rural real estate around the southern United States. Considering its parent company, it’s no surprise that Raydient Rural is a real advocate for the benefits of living, working, and relaxing in places a little closer to nature than your average suburb and, in addition to a large property search engine, provides documents and resources on why country living can be great.

 
The Website

Although it falls under the Rayonier company umbrella, Raydient Rural is a distinct entity and we made sure to keep it that way. Rayonier’s branding styles still exist here and there, but when designing the site for Raydient Rural we wanted to keep certain uniquely Raydient design elements front and center. For development, we mostly stuck with our tried-and-true favorite CMS, Umbraco, and implemented some Hubspot integration to keep things interesting. Overall, we set out to design and build a website for Raydient Rural that was clean, beautiful, and easy to use.

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HubSpot Templates

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HubSpot Blog Redesign

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Raydient.com

This single-page website was built to showcase the elements of Raydient’s planning, development, and marketing business. From designing communities to selling the rural land available on the Raydient Rural website, Raydient takes care of a wide array of real estate development endeavors. The Raydient.com site splits these projects into three sections: Community Development (primarily, the Wildlight community in Florida), Rural Land Sales, and Commercial and Industrial development. It’s a small site with a lot to say, all tied together with Raydient’s future-focused principles and emphasis on constant growth.

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Scroll over the laptop screen to view full design
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Mobile Optimization for a Full Experience

Setting websites up for use on mobile devices is a must these days. For a website like Raydient Rural, it’s even more critical – there’s no telling when or where someone might need to look up a plot of land they’re thinking about buying. It’s just better for everyone that any site that looks good on a desktop computer also looks great and functions well on a phone or tablet, so we set to work making sure that was true for Raydient Rural. With careful consideration of any possible screen size, we kept responsive design in mind and planned Raydient Rural’s site in a way that ensured a great user experience whether that user was browsing at home or on the go.