Packed with vitamins and good design

for Fresha

Fresha is a produce company headquartered in rural Morris, Minnesota, where the nutrient-rich soil of the Midwest works with the long summer days and cool, crisp nights to create perfect growing conditions for sweet, crunchy carrots. Their goal is to supply locally grown, delicious, fresh carrots to households in the United States, and they've been able to do so through innovation, rigorous research, and a commitment to excellence that sets them apart. The Fresha company was established in 2019 and is employee- and grower-owned by people dedicated to growing the best carrots around. Their early success allowed for strategic expansion into Georgia, which meant they could grow carrots nearly year-round and supply fresh carrots to the entire Eastern half of the United States.

Services

Development Platforms

Website Design

Since they were so new, Fresha didn't actually have a home on the internet before we designed their website for them. The bright orange and green of Fresha carrots were the obvious inspiration for the company's branding, which gave us a jumping off point for the whole look and feel of the site. We put an emphasis on cheerful, colorful graphics and touches of eye-catching animation while displaying all the necessary information on Fresha's business, whether it was where and how they grow their produce or who made up the Fresha team. Overall, "fresh" was the appropriate word to describe the site's aesthetics—just as much as it's always been the appropriate word to describe the company's products.

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Recipes

For just about any produce company, a recipes section is a must-have. Not only do these pages add content that helps improve SEO, but they provide site visitors with plenty of inspiration for how to eat whatever fruit or vegetable is being sold. The situation was no different for Fresha and their carrots. We designed and developed a Recipes section of the site that allowed them to select one featured recipe to really shine a spotlight on and conveniently list the rest, with options for related recipes, social sharing, and printing on the actual recipe pages. While the setup was simple compared to other recipe sections, it was still informative and easy to navigate for visitors.

Products

How many ways can you package carrots? The answer might surprise you! Whether it's whole carrots, carrot chips, baby carrots, shredded carrots, or convenient single-serving snack pouches, Fresha's array of carrot products are delicious and nutritious. We designed and developed the company's products page to be easily adjustable in the Umbraco content management system and easily navigable for site visitors, with nutrition information for each product and a download link for Fresha's Product Spec Book. For a bit of fun and style, we also utilized the animations and graphics established elsewhere on the site.

Ever Tru Farms

Giorgio Fresh