Information Architecture Services
If content is the king, information architecture is the queen.
Information architecture! What does that even mean? It’s not as esoteric as it sounds. Simply put, IA is the art of organizing and presenting your website content so that it makes sense to your customers and search engines can rank you.
Information architecture is the intersection of content and user experience. It’s the harmonization of well-crafted content, thoughtful navigation, and creative marketing to support and guide your customers to the information that they need.
"Out of clutter, find simplicity; from discord, find harmony. In the middle of difficulty lies opportunity."
– Albert Einstein
An effective information architecture:
- Organizes your website content in a natural way, with each level of information further building on the previous.
- Harmonizes content, website navigation elements, search engine optimization, and lead generation paths.
- Helps visitors interpret, navigate, and understand their digital surroundings.
Finally, a well crafted information architecture is the foundation that a search engine optimization (SEO) strategy is built on. By organizing website content in a way that is friendly to the search engines and answers your customers common questions, you can increase your traffic to your website massively. We got Advanced Disposal over 1 million new customers on their website with an SEO strategy based in information architecture. Get in touch with us and see what we can do for you.