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A bold web presence for a bold city.

for Downtown Vision

We ❤️️ Downtown!

Downtown Vision, Inc. is the Business Improvement District for Jacksonville, Florida’s downtown district. DVI is a city-chartered, not-for-profit organization whose mission is to encourage investment, promote activities in Downtown Jacksonville, and project the urban core as a vibrant, successful community in which to to live, work, and visit.

Being headquartered in the adjacent Springfield neighrborhood we love being part of the growth and revitalization of our hometown urban core. Downtown Vision, Inc. partnered with us to create the Downtown Jacksonville website with the goal of creating a central information source for everything downtown.

The Website

With this website redesign we wanted to improve usability, add mobile support, and improve organic search engine results for Downtown Jacksonville while presenting a modern twist on the well-established DVI branding. Primary concerns were site performance and scalability, as the Downtown Jacksonville website can experience significant visitor traffic spikes during high profile events.

The website offers its visitors options to search through event listings, read up on Downtown Jacksonville news, and locate the businesses that interest them. In terms of design, the site reflects the image of urban revitalization and fun, but still keeps things professional and informative.

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Before Hover over the computer screen to see what Downtown Vision was previously.
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Optimized for a mobile experience

We considered the mobile adaptability of the site as an incredibly important factor of its design and development, since so much of the Downtown Vision mission is the promotion of pedestrian traffic – i.e., people who would be accessing the website via mobile devices. The mobile version of the site needed to be fully functional for mobile users in Downtown Jacksonville so that they could find an event, a place to eat, or a shop on the go.

The Blog

The Downtown Jacksonville blog was designed to fit with the aesthetics of the main website and was developed on the popular Wordpress blogging platform. Downtown Jacksonville’s blog exists to share events and updates in the Downtown area as well as spotlight mentions of Jacksonville in social media. The blog has weekly updates, a callout for a mailing list sign-up, and opportunities for citizen engagement.

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Scroll over the computer screen to view full design
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