So how do we do it? What exactly is the method behind our
madness? Well, we like to design our websites smartly, through
careful planning and specification. Sounds technical right? There
are parts of the process that can get very technical, but what we
mainly focus on is people - you specifically and your unique
business needs. We ask lots of questions and then we build
solutions, with the right features, to get the job done. Our
five-step process acts as a roadmap for your project, making us all
faster and more efficient. The result? Happy clients.
Explore
This is the part where we ask lots of questions. What do you
need from your website or project? Is the site a tool for existing
clients or a way of generating new business? Do you sell products
and/or services directly through the web or would you prefer it be
to be a lead generation tool? Is there a specific group of people
that will help you reach your goals? Do you require some kind of
content management system?
Once we ask the ask questions then we do market research to
learn about your industry. What are your competitors doing? How are
they doing it and more importantly how can we help you do it
better?
The goal of this first phase in the process is to figure out
what you're after. Your job is teach us your vision, and ours is to
bring it to life on the web.
Create
Now we take what we've learned in the exploratory phase and
transform it into an actionable plan. Pixel by pixel the design
takes shape, with attention to detail of the utmost importance.
After constant refinement of ideas and feedback from you, we now
have a finished design prototype: a mock-up.
When both our design team and you, the client, are completely
satisfied with the proposed "look and feel," we then move forward
with development.
Build
Now that we have our vision and solution nailed down, it's time
to start executing our well developed plan. In this phase, all the
pieces fall into place.
The web pages that were drawn up in the creative phase will be
coded and optimized. Varying technologies and resources will be
used to execute the project and elements such as interactive forms,
image rotators or ecommerce shopping carts are implemented and made
functional.
Launch
You, the client, are once again front and center during this
phase. At this point, it is your turn to test your assets. And once
the development site goes through meticulous user testing - that's
you - and quality assurance, we deploy the project in a live
production environment - we release it into the wild.
Launches are always pre-planned to ensure minimal interruption to
business functions if we are updating an existing site. Brand new
sites are submitted to search engines and directories. Google
Analytics is implemented to all sites to enable you to track
website statistics and see how your website performs.
Grow
Think you can just put up a website and they will come? Think
again. Once the project is launched, we continue to monitor and
suggest improvements and future enhancements. We discover the true
results of our work as we monitor your project's growth over time.
And so the process repeats.