The design had to be fun and fresh, but also, have a lasting brand impression. Since its The Empire, we wanted it to express strength and incorporating the Rasta colors was a must. So if the crown fits…
The website needed to be eye-catching to appeal to their audience, yet the design had to be clean and user-friendly. We developed the ecommerce site to have strong calls to actions and made ordering as easy as possible to achieve high conversion rates.
The Empire has an easy going and fun personality so the email marketing campaigns have to match. The emails feature colorful designs to brighten the customer's day while informing them about new arrivals and specials.
We've created several online advertising campaigns for seasonal specials, new arrivals and various promotions. The campaigns are effective in driving quality visitors to the site that result in becoming repeat customers. These are some of our favorite display ads.
In addition to the design and marketing we've done on the web, we've created business cards and various promotional flyers to continue the store's growth and brand awareness.
Since the launch, we've applied multiple SEO techniques to increase the site's rank and have established RastaEmpire.com as a top competitor in the organic search results.
Social media is integrated into everything aspect of The Empire's marketing plan. Engaging with the fans is huge part of the culture and important for building brand loyalty. We've created custom iframe apps to attract new fans, display exclusive promotions and give fans easy access to the store's top departments.