DFRL

 
OVERVIEW
Design For Real Living is a cutting edge interior design firm located in Jacksonville Beach, FL. While sharing their knowledge, experience and trade secrets with their clients, they also wanted to make a conscientious effort to reach out to online users and offer all the exclusive merchandise they are customarily privy to as designers. And DFRL.com was created to bridge the divide between design professional and consumer.
 
Services
Brand Identity, Ecommerce Websites, Online Advertising, Print Design
 
01
Brand Identity

The client requested a logo that could be changed with the seasons. We sharpened our pencils and after many sketches we settled on a clean blocked logo featuring four quadrants that can change with the color palette.

 
02
Web Design & Development

Just as the logo changes with the season, so too does the homepage. This ecommerce website was designed and developed to be updated on a regular basis to maintain interest and highlight targeted merchandise for each season of the year. The block features and clean lines mimic the logo perfectly.

 
03
Online Advertising

Every ecommerce store needs traffic. If you build it, they don't always necessarily come to shop. So we created a pay per click campaign for the folks at DFRL and augmented some of their online advertising budget to display ads as well.

 
04
Print Design

To create some buzz for their interior design company and well as the online store, we designed a couple of print ads that ran in several local high-end design magazines.

 
 
 
904.619.8432 | Info@RedFinGroup.com
Ste 105, 11363 San Jose Blvd. | Jax, FL 32223
 

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